The summary of The Apology Impulse ? How the Business World Ruined Sorry and Why We Can?t Stop Saying It presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The Apology Impulse illustrates how businesses have devalued the act of apologising to customers and clients. Apologies are given to customers for any perceived slight these days, and the sheer quantity of them renders them meaningless due to the saturation of the market. On the other hand, when it comes to situations that call for genuine apologies, corporations tend to offer weak and jargon-filled fauxpologies instead. In order to save the apology, businesses need to learn how to apologise sincerely, but only when it is absolutely necessary for them to do so. The Apology Impulse summary includes the key points and important takeaways from the book The Apology Impulse by Cary Cooper, Sean O’Meara.
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