Directions: In  the following passage there are blanks, each of which has been numbered. against each number, five words are suggested, one of which fits the blank appropriately. find out the appropriate word in each case.

The fact that the majority of south Asia’s population of about 1.5 billion (___156___) in villages points towards the need for marketers to develop a good understanding of rural markets and the rural marketing phenomenon. For our purpose, we define rural marketing (___157___) any marketing activity in which one dominant participant is from a rural area. This implies that rural marketing comprises marketing of inputs to rural markets as well as marketing of outputs from rural markets to (___158___) geographical areas. It Is not only the size of the population that makes rural markets in South Asia very (___159___) for marketers in India. Rural markets (___160___) for a similar proportion for consumer durable products too. Banking system, limited availability of credit facilities, and problems of storage infrastructure are additional (___161___) for marketers. These challenges need(___162___) solutions. All the South Asian governments accord special (___163___) to the development of rural areas by addressing issues such as poverty, unequal growth, and poor infrastructure. This has led to (___164___) improvements in rural literacy levels in the last few years, in all the South Asian countries. In addition, investments by governments in improving farm productivity and generating greater, employment opportunities in rural areas have made rural markets in South Asia more (___165___) and prosperous.

Q1.

156.

(a) Believes

(b) Resides

(c)Concentrates

(d) Focuses

(e) Amalgamates

Q2.

157.

(a)Since

(b)For

(c)By

(d)As

(e) While

Q3.

158.

(a)Diverse

(b)Another

(c)Different

(d)Other

(e) Many

Q4.

159.

(a)Valid

(b)Central

(c)Important

(d)Trivial

(e) Prime

Q5.

160.

(a) Responded

(b)Counted

(c) Accounted

(d)Catered

(e) Seized

Q6.

161.

(a) Attractions

(b) Obstacles

(c)Challenges

(d) Pitfalls

(e)Diversions

Q7.

162.

(a) Pragmatic

(b) Scientific

(c)Radical

(d) Innovative

(e) Practical 

Q8.

163.

(a) Fund

(b)Budget

(c) Attention

(d) Primacy

(e) Resources

Q9.

164.

(a) Appreciable

(b)Revolutionary

(c)Mindboggling

(d)Astonishing

(e)Surprising

Q10.

165.

(a) Appropriate

(b) Relevant

(c) Vibrant

(d) Challenging

(e) Dynamic

ANSWERS :

            1 b       2 d       3 d       4 c       5 c       6 c       7 d       8 c       9 a       10 c